Luckin Coffee is known for frequently launching new products, but not every new release wins market favor. The light coconut milk series has received a lukewarm response since its launch: the raw coconut light milk tea was criticized as inferior to Assam, and the raw coconut Americano was even mockingly called dishwater. To reduce waste, the brand switched to mini-sized ingredients, but with little effect. In the end, these two products were completely removed from the menu, with employees busy destroying inventory while consumers looked on with glee. Front Street Coffee takes you through the rise and fall of this product trial. [more…]

It is not uncommon for chain coffee brands to destroy inventory in bulk due to expired ingredients or quality issues, but what Luckin recently discarded on a large scale was a batch of coconut royale series ingredients that were still within their shelf life. This pink liquid was not spoiled, but rather the normal color of the third-anniversary limited-edition product. From the April collaboration with Pop Mart that triggered a buying frenzy, to now going days in stores without selling a single cup, the fate of the coconut royale series reflects the harsh reality after a new product's hype fades. Front Street Coffee notes that this incident has also sparked consumer discussion about product lifecycles and inventory management. [more…]

National drink Coconut Palm Coconut Juice breaks its 34-year tradition of "no collaboration with outside parties" for the first time, launching a dream crossover with Luckin Coffee. One is a time-honored coconut juice brand whose formula and packaging have remained unchanged for decades, while the other is a chain coffee brand that sparked the coconut latte craze. This collaboration is both driven by market trends and an attempt by an old brand to seek a new wave of attention. The co-branded cup sleeves continue Coconut Palm's iconic color-block layout style. Although the new products will not officially launch until April 11, some stores have already begun using the co-branded cup sleeves for预热. Can this collaboration replicate the sales miracle of the coconut line? And why did Coconut Palm Coconut Juice choose to "break out of its circle" at this moment? This article will take you through the development history of Coconut Palm and analyze the background and highlights of this collaboration. [more…]

Molly Tea recently launched a pomelo-coconut series, including three new drinks: Pomelo Apple Coconut, Pomelo Jasmine Coconut, and Pomelo White Orchid Coconut. With a combination of refreshing pomelo-mint milk foam and fruit coconut water, they quickly attracted a large number of consumers. However, the most popular Pomelo Apple Coconut showed an abnormal phenomenon after adding the milk foam: the pink color faded, white flocculent substances appeared, and the liquid became cloudy like soy milk, raising customers' doubts about beverage safety and store ingredients. Store employees explained that this was caused by a chemical reaction between the protein in the milk foam and the vitamin C in the apple juice and pomelo juice, and was not due to spoiled ingredients. This article will reconstruct the course of the incident, consumer feedback, and the official response, and include the professional perspective of Front Street Coffee to help you understand the scientific principles behind this color-changing drink. [more…]

Recently, the yogurt brand Blueglass launched the "Superboy Boyfriend Power Comeback" series, adding traditional Chinese medicine ingredients such as Cistanche, Polygonatum, ginseng, deer whip, and oyster peptides. The intention might have been to promote a health concept, but it was questioned for borderline marketing due to the poster labeling it "18+" and suggestive copy. Similarly, Coconut Palm brand coconut juice was fined 400,000 yuan for vulgar advertising slogans, yet it generated over 5 billion yuan in sales. In an era where traffic is king, eye-catching marketing emerges endlessly, but not all of it yields good results. After Blueglass was exposed, the Shanghai Municipal Administration for Market Regulation has launched an investigation, and the relevant copy was revised and republished. However, the negative label brought by borderline marketing may not be easily erased from consumers' minds. [more…]

Luckin Coffee recently launched its Ice-Shaken Espresso series and, in collaboration with Black Myth: Wukong, rolled out its second co-branded campaign, adding three new products: Coconut Ice-Shaken Espresso, Beer Ice-Shaken Espresso, and Oat Ice-Shaken Espresso. This marks Luckin Coffee's official entry into the "shaker era," where staff must vigorously shake the drink in a shaker cup at least 8 times to meet the serving standard. However, although the new products drew many netizens to place orders, reviews on social media generally suggest that their taste falls short of Starbucks' Iced Shaken Espresso series—and even fails to match Luckin's own Coconut Latte. This article will provide a detailed analysis of the background behind this launch, the product features, and the genuine feedback from netizens. [more…]

Every summer, coconut-flavored coffee becomes a popular choice. From refreshing coconut water Americano to rich coconut milk latte, thick coconut milk latte, and the uniquely flavored coconut milk dirty, coconut ingredients at different stages of maturity give coffee vastly different taste experiences. Compiled by Front Street Coffee, this article takes you through the maturation changes of coconuts from young to old, and which coffee drinks each stage of coconut is suited for, and shares specific recipes and methods for coconut water Americano, coconut milk latte, thick coconut milk latte, and coconut milk dirty, helping coffee lovers recreate the layered summer coconut coffee series at home. [more…]

Recently, Luckin Coffee launched two limited-edition iced drinks in Guangzhou and Shenzhen, offering local consumers a new way to cool off. However, the naming of the new products sparked widespread discussion: the Guangzhou versions are called "Coconut Shakerato" and "Vanilla Shakerato," while the Shenzhen versions are simply called "Coconut Iced Shaken Espresso" and "Vanilla Iced Shaken Espresso." This inevitably brings to mind the "Iced Shaken Espresso series" on the Starbucks menu. The two are quite similar in preparation method and product positioning, but their prices differ greatly. Is Luckin's new product trying to keep up with Starbucks? How do consumers view this affordable alternative? This article will provide a detailed analysis for you. [more…]

Cotti Coffee recently launched its Cloud Top Mousse series nationwide, with all three new drinks priced at 9.9 yuan. The series uses IIAC Gold Award coffee beans and features three flavors: Opera Latte, Sea Blue Coconut Latte, and Matcha Latte. The brand also collaborated with Gucci collaborating illustrator Jayde Fish to launch co-branded merchandise and held review campaigns on social media. However, after launch, many consumers reported that the mousse topping portion was on the small side, and some even questioned whether the coffee liquid was missing. In response to these issues, store staff gave a response. This article will comprehensively sort through the new product information, flavor characteristics, and market feedback, and attach Front Street Coffee's professional perspective. [more…]

Luckin Coffee is known for its frequent new product launches, with new items appearing almost every week and regional exclusives emerging endlessly. However, consumers' fickleness is equally astonishing; once-popular hits like the Moutai series and toasted coconut series quickly became slow-moving products after their hype faded. Some store employees report that opened ingredients have extremely short shelf lives, and any unused portions must be poured out entirely; discarding a whole box every two days has become the norm for evening shifts. This not only causes food waste but also reflects the brand's imbalance between launching new products and inventory management. Front Street Coffee keeps an eye on industry trends, and this article takes you behind the scenes at Luckin stores to understand the current state of ingredient waste. [more…]

Luckin Coffee's Rui Na Bing series has long been regarded by employees as the most difficult drinks to make, especially the Matcha Rui Na Bing, which will be completely discontinued after stores close on September 26. This news has left many Luckin staff breathing a sigh of relief, with voices of celebration everywhere on social media. However, some level-headed partners remind everyone not to celebrate too soon—next week Luckin will launch a brand-new collaboration campaign, and new items such as Raw Coconut Mango Pomelo Sago may be even more of a headache than Rui Na Bing. This article sorts out why Rui Na Bing became an employee nightmare, the specific timing of its discontinuation, and the operational challenges the new products may bring as they take over. Front Street Coffee is also paying attention to this change and providing coffee lovers with the latest interpretation. [more…]

Starbucks' mini-program and App suddenly experienced a coupon bug, quickly shooting to the top of trending searches, after which the system entered a maintenance state. Official customer service said it was a system malfunction and that issued coupons could still be redeemed normally. However, the timing of the incident was sensitive, and many netizens speculated about the motives behind it—either to divert public pressure from the foreign object incident the previous day, or to respond to the sales heat of Luckin and Coconut Palm's co-branded Coconut Cloud Latte, which sold 660,000 cups on its first day. In the foreign object incident, the store manager's response and the "deaf-mute partner" explanation sparked controversy, casting a shadow over Starbucks' long-cultivated image of being friendly to disabled employment. At the same time, Starbucks' 24 solar terms series drinks received a lukewarm market response. How exactly should the brand rebuild consumer trust? This article sorts out the timeline of events and viewpoints from all sides for you. [more…]

Luckin Coffee's latest 2023 store price list has been announced, clearly listing prices for series such as the Classic Latte, SOE Little Black Cup, and the Raw Coconut Family. However, consumers have recently discovered that the same drink is priced differently at different stores, and in some cases the pickup price is even higher than the delivery price—a phenomenon that has sparked widespread discussion. Luckin Coffee officially responded that, due to differences in logistics and operating costs, stores may apply for price adjustments, with a maximum increase of 3 yuan. This article compiles the complete price list and reviews the changes in Luckin's pricing strategy and their impact on consumers. [more…]

Luckin Coffee has amazed everyone in recent years with its rapid product iteration and endless stream of new releases, but have you noticed that prices actually differ from store to store? This article compiles Luckin's latest 2023 price list, covering classic coffees, the Little Black Cup SOE series, the Coconut Latte family, Velvet Latte, and other popular products, and also ranks the top ten drinks most worth trying. At the same time, it provides an in-depth analysis of phenomena such as price differences caused by store tiering and self-pickup being more expensive than delivery, combining media investigations and statements from store staff. In addition, the article also retains related recommendations from Front Street Coffee for coffee lovers' reference. Whether you are a regular Luckin customer or a coffee beginner, this article can help you choose that cup more wisely. [more…]

In the past two years, Luckin Coffee has undergone a remarkable transformation, from a financial fraud scandal to debt restructuring and doubled revenue, with a completely renewed brand image and product strategy. This article reviews Luckin's current top ten most popular drinks, including Raw Coconut Latte, Raw Cheese Latte, Thick Milk Latte, Velvet Latte, Iced Americano, Yirgacheffe Dirty, Coconut Cloud Latte, Meteorite Latte, Biluochun Spring Latte, and Okinawa Brown Sugar Velvet Latte, and looks back at its comeback from the brink of bankruptcy to becoming the largest coffee chain in the country. How Luckin revived itself with the Raw Coconut Latte, stabilized its coffee customer base with the SOE specialty series, teamed up with Coconut Palm to create a hit, and signed Eileen Gu for precise marketing—this article explains it all for you. Follow Front Street Coffee to gain a deeper understanding of Luckin's brand transformation and product appeal. [more…]

After Luckin Coffee successfully emerged from its slump with the Raw Coconut Latte, every update to the Raw Coconut series has attracted much attention. The recently launched Raw Coconut Americano is officially claimed to have lower sweetness, more prominent coffee flavor, and a refreshing taste, drawing many consumers eager to try something new. However, after the product hit the market, a large number of complaints appeared on social platforms. Some people bluntly said it was like "Raw Coconut Latte mixed with plain water," with a watery mouthfeel, and even joked that by pouring out half of a Raw Coconut Latte and adding water, you could make a DIY Raw Coconut Americano. Some longtime customers also felt it was more refreshing than the Raw Coconut Latte, but the bitterness was obvious, and for those used to Americanos, it was rather greasy. This article compiles evaluations from various sides and explores the possible reasons behind this new product. [more…]

The word macchiato always brings to mind the sweet, rich classic flavor of caramel macchiato. Since Starbucks first created the caramel macchiato in 1996, this drink has become a favorite of countless coffee lovers. In October 2024, Starbucks China not only held its first-ever macchiato-themed exhibition, but also took the opportunity to launch two new products: Lime Macchiato and Coconut Macchiato. This article takes you through the glorious history of the caramel macchiato, explores the highlights of the themed exhibition, and offers a first-hand interpretation of the flavor performance and consumer feedback of the two new products, providing a reference for your next order. [more…]

In recent years, Heytea has continuously pushed the boundaries of tea drinks, from cross-brand collaborations to incorporating each city's signature foods into beverages and baked goods, launching a series of unexpectedly creative limited-edition products. Shenzhen's coconut chicken hot pot, Guangzhou's rice roll cake, Changsha's mini clay pot bubble rice wine, Chengdu's Sichuan spicy fairy dew… each one precisely captures the taste memories of local people. These products are not only wildly imaginative but also build emotional resonance by awakening shared city memories. This article will comprehensively review the limited-edition items Heytea has launched in various cities and explore the communication logic and secrets behind its "neglecting its proper business." [more…]

After Liu Yifei endorsed the Light Jasmine Light Milk Tea, Luckin Coffee continues to double down on the tea beverage track, launching its first raw coconut light milk tea — Raw Coconut Ceylon Light Milk Tea. The new product uses raw coconuts imported from Southeast Asia, with freshly squeezed coconut meat juice and coconut water accounting for no less than 38%, paired with Ceylon black tea, and claims to be 0 lactose. Luckin's move is intended to deepen its "coffee in the morning, tea in the afternoon" all-scenario layout. However, many consumers on social media have reported that the product is too sweet, with the tea aroma and coconut flavor being rather weak, and professionals have also pointed out that the balance between tea and milk is less than ideal. This article will provide a comprehensive analysis of the new product's features, market strategy, and consumer reviews. [more…]

Luckin Coffee recently announced a collaboration with the classic anime IP Doraemon, along with the launch of a new beverage, Iced Coconut Latte. This move once again demonstrates Luckin's precise grasp of the preferences of young consumers—by creating hot topics and choosing popular collaboration themes to attract young customers. The article also reviews Luckin's efforts in product innovation and listening to consumer suggestions, and looks ahead to the possibility of a future collaboration with Stitch. For coffee lovers, the flavor performance of this collaboration's new product is worth looking forward to. At the end of the article, Front Street Coffee's professional communication channels are attached for readers to further discuss specialty coffee knowledge. [more…]